The worst time to look for funding is when you need it.
Get a clear Funding Blueprint before urgency takes over.
Most business owners wait until funding gets urgent. The Founding 25 are getting ahead of it.
By the time you need funding, you'll take what you can get.
It's the growth deal you can't move on. The tax bill landing next month. The cash flow squeeze nobody saw coming. The lender that just said no.
When you're under pressure, the lender runs the conversation — not you. You end up with the wrong product, on the wrong terms, at the wrong price.
The Funding Blueprint shows you where you stand, what you can actually borrow, and what lenders see when they look at your business. Before you need it.
No jargon. No pressure. No lender sales pitch. Just clarity.
The Problem
Why funding feels harder than it should
No Visibility
Most business owners have no clear picture of what funding is actually available to them.
Reactive Decisions
Funding decisions are often made under pressure when options are limited.
Expensive Mistakes
The wrong funding can cost far more than most business owners realise.
What You Get
What's inside your Funding Blueprint?
Current funding position
A clear view of where your business stands today.
Funding readiness assessment
How lenders are likely to see you right now.
Potential funding routes
The realistic options open to your business.
Key risks and red flags
What could quietly limit your future options.
30 to 90 day action plan
Concrete steps to improve your position.
Who's behind Amplify
Meet Russell
Amplify is led by Russell, a commercial finance specialist with more than 20 years in lending and credit risk who has helped businesses access over £130 million in funding.
"The problem I keep seeing isn't that business owners lack ambition. They lack visibility."
The Funding Blueprint was built from that experience: to help business owners understand where they stand, improve their funding position and make better decisions before funding becomes urgent.
No hype. No pressure. Just clarity.
Founding 25
Apply for the Founding 25
We're looking for 25 business owners to help shape the first release of the Amplify Funding Blueprint.
- Personalised Funding Blueprint
- Funding readiness review
- Priority pricing
- Direct access to Russell during the pilot
- Early access to future Amplify tools
We may not accept every application. We're looking for business owners who are serious about understanding and improving their funding position.