Fund your next move from a position of strength.
Know what you can borrow, and on what terms, before the opportunity lands.
25 places. Applications reviewed weekly.
Growth is like driving a fast car. The faster you go, the more exciting it gets. But the more fuel you burn, and the tank empties faster than you expected.
So instead of waiting until growth is at risk, use the Amplify Funding Blueprint to get ahead and know your options before the pinch comes.
No scrambling when the moment lands. Just visibility, while you still have room to choose. On your terms.
This is for you if
- You're growing, or about to, and you can already see the cash gap coming.
- You'd rather know your options now than take what you can get later.
- You're an established business and want to fund growth without guessing.
This isn't for you if
- You need money this week. That's a different conversation, and an honest one, just not this one.
- You only care about the cheapest headline rate.
- You're not planning to grow, in which case the Blueprint won't tell you much you don't already know.
The Problem
Why good businesses still get the wrong funding
No borrowing ceiling
Most owners have no idea what they could actually raise, so they under ask and miss the move, or over commit and feel it later.
Raising to a deadline
Decisions made against a clock are decisions made on the lender's terms, not yours.
First yes, wrong structure
The fastest offer is rarely the right one. Structure and price are where the real cost hides.
What You Get
What's inside your Funding Blueprint
Current funding position
A clear view of where your business stands today.
Funding readiness
How lenders will read you right now, before you apply.
Funding routes
The realistic options actually open to a business like yours.
Risks and red flags
What could limit your options as you scale.
30 to 90 day action plan
Concrete steps to improve your options, reduce cost, and raise funding from a stronger position.
Who's behind Amplify
Meet Russell
Amplify is led by Russell, a commercial finance specialist with more than 20 years in lending and credit risk who has helped businesses access over £130 million in funding.
"The problem I keep seeing isn't that business owners lack ambition. They lack visibility."
The Funding Blueprint was built from that experience: to help business owners understand where they stand, improve their funding position and make better decisions before funding becomes urgent.
Built from twenty years inside lending, to put the business owner back in control of the conversation.
Founding 25
Apply for the Founding 25
We're looking for 25 business owners to help shape the first release of the Amplify Funding Blueprint.
- Personalised Funding Blueprint
- Funding readiness review
- Priority pricing
- Direct access to Russell during the pilot
- Early access to future Amplify tools
We may not accept every application. We're looking for business owners who are serious about understanding and improving their funding position.